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Est. 2026 • MUMBAI

Material Care

Guidelines for High-GSM Longevity

01. Washing

Turn garments inside out before washing to protect the premium cotton fibers and any screen-printed details. Use cold water (30°C) only. Luxury streetwear doesn't like heat.

  • • Use mild detergents
  • • Avoid bleach
  • • Wash with similar colors

02. Drying

Never tumble dry. The high-heat process breaks down cotton structure and causes unwanted shrinkage. Flat dry in the shade to maintain the boxy silhouette.

  • • Air dry only
  • • Do not hang heavy knits
  • • Keep away from direct sunlight

03. Ironing

If necessary, iron on low heat. Always iron inside out. For heavy hoodies, steaming is highly recommended over traditional ironing to preserve the plush interior.

  • • Use low heat steam
  • • Do not iron over prints
  • • Steam from a distance

The Golden Rule

"Luxury streetwear is an investment. Treat it with the respect its craft deserves, and it will remain a staple in your rotation for years."

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